Primate Rescue Center

How “Chimpus Commercialus” Went From Ad Star to Endangered Species

April Truitt February 08, 2011

Before this year's Super Bowl, it had likely been years since most Americans had seen a national TV spot featuring an ape. That's because chimpus commercialus and its kin, thanks to pressure put on marketers and ad agencies by animal-rights groups, are on the verge of extinction.

Read more at Advertising Age

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